E-bike Catalog
During my job as a Graphic Designer & Digital Marketer at a bicycle company, I had the opportunity to design a catalog for the company's products. It was my first time working on editorial design. Typically, as a bicycle supplier, we would have outsourced the task to a design agency. However, in order to save the budget, the manager decided that we should handle it internally. I was fortunate to be assigned the project and successfully completed all 24 pages on my own.
Posts and Videos for Social Media
To promote the newly established e-bike brand to the public, I was tasked with creating content and managing the brand's Instagram account.
From laying the groundwork for the brand, including developing target customer personas and conducting a competitive audit, to translating the brand's visual identity through the use of motion graphics and short videos, I successfully attracted viewers and achieved a reach of 1000 within the first two months of managing the account.
However, since our primary focus was on B2B operations, managing a social account targeting consumers was not our top priority at the time. As a result, the account was not as active as desired, limiting its potential for rapid growth within a short timeframe.
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